Know which ads start chats, and which ones sell
When someone taps your click-to-WhatsApp ad, the chat arrives with the ad attached. Greet them with the right bot, follow the contact to a sale and read leads and revenue per ad.
The ad travels with the chat
The ad ID, headline and source are saved from the first message and stay on the contact.
A welcome for each ad
Start a chatbot, tag or assign the chat by which ad it came from, with a ready-made welcome flow.
Leads and revenue per ad
Follow the funnel from ad clicks to conversations, new contacts, leads and sales, with the revenue each ad earned.
The 72-hour free window
Track the chats that are still inside Meta’s free entry-point window and whether you replied in time.
Close the loop between ad spend and sales
Meta tells you how many people clicked. This tells you what happened after they said hello.
Route ad chats
Greet every ad click with the right message
Use the click-to-WhatsApp ad trigger to start a chatbot the moment an ad chat begins. Show the offer from the ad, ask a qualifying question, tag the contact and assign the chat to the right team, all before an agent opens it.
- A ready-made welcome flow for ad chats
- Pick the ad in the trigger, or catch every ad and branch inside the flow
- Hand the chat to a person, or to an AI agent that knows your offer
Attribution
Count the sales, not just the chats
A conversion is credited to the latest ad the contact came from in the previous 28 days. Record a lead or a purchase from the chat, from an automation, from a Shopify or WooCommerce order, from a WhatsApp Flow or through the API. You define what counts as a lead.
- A lead rule based on lifecycle stages and tags you choose
- Conversions with a value and an order reference, so a repeat event is never counted twice
- Export the ad report as a CSV for your own spreadsheets
Follow up
Keep working the leads the ad brought in
An ad chat does not end at the welcome message. Enrol every ad contact in a drip sequence, create a deal in your pipeline and set a task for the first call, so a lead from an ad is never left unanswered overnight.
- A new ad chat can enrol the contact in a drip sequence automatically
- Automations create the deal and the follow-up task
- The ad stays on the contact timeline for whoever picks up the chat
What the ads report includes
Built for the questions a marketer asks after a campaign.
- Ads and boosted posts
- Chats that start from a Facebook or Instagram ad, or from a post with a WhatsApp button, are told apart from ordinary chats.
- The ad creative
- See the headline and image of each ad next to its numbers, and open an ad to read its daily clicks and the latest people it brought.
- One funnel
- Ad clicks, conversations, new contacts, leads and conversions, with the share that makes it to each step.
- Filters that match your setup
- Look at one number or all of them, and one channel at a time. Choose 7, 30 or 90 days.
- Fresh numbers
- Today’s figures refresh every few minutes, and earlier days are finalised overnight.
- The source on every contact
- A contact that came from an ad says so in the inbox and the CRM, with the ad it came from.
- Drip and campaign enrolment
- Use an ad referral as the event that enrols someone in a drip sequence, or build a list of ad contacts for a later broadcast.
- Open API
- Read ad referrals and ad performance, and post conversions, through the REST API from your own systems.
Set up ad tracking
- 1
Create the ad in Meta
In Meta Ads Manager, choose a click-to-WhatsApp ad and select your WhatsApp number.
- 2
Welcome the chat
Add a welcome flow with the ad trigger, so every ad chat gets a fast, relevant first reply.
- 3
Record results and read the report
Set your lead rule and record purchases. The Ads page shows leads and revenue for every ad.
Frequently asked questions
Do I create my ads in this product?
No. You create click-to-WhatsApp ads in Meta Ads Manager, on Facebook or Instagram. This product handles what happens after the tap: the welcome, the follow-up and the reporting.
Do I pay for messages in an ad chat?
Meta lets you reply for free for 72 hours after a customer starts a chat from a click-to-WhatsApp ad. The ads report shows how many of those windows are still open and whether you replied in time.
How does it decide which ad gets the credit for a sale?
A conversion goes to the latest ad the contact came from within the previous 28 days. If the contact never came from an ad, the sale is not attributed.
What counts as a lead?
You decide. Choose the lifecycle stages and tags that mean a contact is a lead, and anyone who gets one of them after an ad chat is counted.
Can I send results back to Meta to improve my ads?
Not yet. Conversions are recorded against their ad in your reports, but sending them to Meta’s Conversions API is not live today.
See it working with your own number
Book a 20-minute walkthrough. We’ll connect your WhatsApp Business account with you and set up your first automation.